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When you create a new business or a new product, you often want to pick a clever name that the public will remember, but which also references the product or service being sold. For example, the mark “Google” for an internet search engine is memorable because it is...
A few years ago, I met with my law firm’s manager to discuss research products and services. I asked if we had hard copies of the state and federal civil rules handbooks. “No, we do not.” Next, I asked about the Arizona Revised Statutes. “No… we don’t have those...
Okay, you’ve decided to harness your entrepreneurial spirit and become your own boss. Good for you! Now where do you start? Most people start simply – what is the business going to do? Some companies sell goods, which are generally physical items such as tables or...
